Dr. Shi Zhong

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Hello! Welcome to Shi Zhong's web home.

Dr. Zhong is an experienced professional in applying data mining and machine learning techniques to solve large-scale problems in the area of online search, internet advertising, marketing/pricing optimization, and business data analytics. He is extremely enthusiastic about formulating practical and impactful data mining problems and prototyping efficient solutions. He is now working for Click Forensics as a principal scientist.

Experience Highlights

Since November 2009, Dr. Zhong has been working for ClickForensics, an internet advertising click fraud detection and traffic quality management company.

From November 2007 to November 2009, Dr. Zhong worked for Zilliant, a pricing optimization software company in Austin, Texas. He led a science role in both client-facing pricing optimization projects as well as internal R&D projects on price segmentation and demand modeling.

Before Zilliant, he had been with Yahoo! Data Mining and Research group since December 2005. At Yahoo, he worked on a range of interesting data mining problems, including advertiser content risk classification, Yahoo data mining platform, behavioral targeting, user segmentation and profiling, and advertiser analytics.

Prior to Yahoo, he worked as an assistant professor (2003-2005) in the CSE Department at Florida Atlantic University. He received an IBM Faculty Award in 2004.

Dr. Zhong received his PhD in computer engineering from The University of Texas at Austin in 2003. Before 2003, he had interned with Honeywell Technology Center (Minneapolis MN), Pavilion (Austin TX), Compaq (Austin TX), and IBM (Austin TX), working on various pattern recognition and data mining problems and applications.

Throughout his career, Dr. Zhong has published more than 30 papers (including journals, conference papers, and book chapters). He is the co-inventor of one awarded US patent and six pending US patent applications.

What's New?

2010-01-01: Wish you a happy and healthy new year!

2009-12-22: Merry Christmas! Still prototyping several click quality models.

2009-11-02: Started my new job at ClickForensics.

2009-10-1: China National Day! - Celebration of 60th anniversary.

2009-9-3: Working on demand modeling research. Advanced probabilistic modeling of price-demand relationships.

2009-8-24: Bowen started Kindergarten! How exciting!

Austin, TX 78739
shi@shi-zhong.com